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Microtargeted Propaganda by Foreign Actors

Ronan Ó Fathaigh Commentary

Microtargeting involves collecting information about people and using that information to show them targeted political advertisements. Such microtargeting enables advertisers to tailor ads to specific groups of people, for instance people who visit certain websites or share specific characteristics. Microtargeted propaganda can be more effective, more efficient and more hidden than traditional propaganda. Consequently, its use, especially by foreign actors, …